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Branding & Strategy Specialist | Senior Graphic Designer | 20+ Years of Experience | Helping Businesses & Startups Build Impactful Brands from Scratch

​With 20+ years of experience in branding, design strategy, and visual storytelling, I have built and evolved brands across diverse industries and markets.

My expertise lies in developing impactful brand identities, customer-centric experiences, and scalable design systems that drive engagement and business growth.

I believe design is more than aesthetics it's a strategic tool that helps businesses differentiate, connect with audiences, and deliver measurable results.

My approach combines design thinking, UX research, and data-driven insights to craft compelling brand narratives and visual identities that resonate.

Key Expertise:

✔ Brand Strategy & Identity Design– Creating strong, scalable brands through strategic positioning, storytelling, and innovative design.

✔ Design Thinking & CX – Leveraging human-centered design principles to enhance customer engagement and business impact.

✔ Applying UX frameworks, research insights, and customer journey mapping to improve brand experience.

✔ Agile & Design Sprints – Developing high-impact branding strategies using rapid prototyping and collaborative ideation.

 

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Throughout my career, I’ve partnered with startups and established brands to define their visual language, streamline customer experience, and ensure brand consistency across all touchpoints.

 

I thrive on blending creativity with business strategy to drive meaningful brand transformation.

 

Let’s connect and shape the future of brand experience together!.

 

mari.k.vieira@gmail.com ✔️Bilingual (Portuguese and English)

download full portfolio here

my work:

monatgem b2k
DSC_0002
8
DSC_0094
new route id
logo icherry escolhidav2 site
cartoes 01
7
elevaspray
17a_ShelfBox_v554
posts amanda estefan 3
elevattspray2
miss nails 1
Man_Holding_Poster_Mockup_PSD[1]
pers 1 post
bag cópia
DSC_0520
a4-letterhead-business-cards
falling-business-card-mockups8888
P4270180
07
SAQUINHOS SMI DO CAMPO_Final 2
11
3887
smilinguido_copy
jar2
revista
WhatsApp Image 2022-06-01 at 22.21.14
09_Reastaurant_Food_Mockup
posts amanda estefan
papel timbrado
monatgem fundo transparente
Imagem1
Imagem2
Imagem4
Black_T_Shirt_Model_Front_View_555Mockup
Clips_Holding_Large_Poster_Mockup_Four
1
Imagem3
122434535

i-cherry

Redesign de identidade visual

modernizando o visual da agência

de mídia social

O que foi feito

Redesign

Aplicação em papelaria

DSC_0520
a4-letterhead-business-cards
falling-business-card-mockups8888
P4270180
07
SAQUINHOS SMI DO CAMPO_Final 2
11
3887
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